Our Values

Our Purpose: BRAINBOW brings a colourful twist to conversations about neurodiversity and mental health, using light and levity as powerful tools for nurturing acceptance, understanding and healing. Because even in tough times, laughter is good medicine.

Embracing the Spectrum: We thrive on the weird and celebrate our quirks. Like the hues in a rainbow, we see differences as part of an awe-inspiring whole.

Serious about Mental Health, Light on Ourselves: We take mental health seriously, but we try not to take ourselves too seriously. Our accessories serve as playful and sometimes irreverent reminders that it's okay to be your messy, awkward, nerdy self.

More Than Accessories: Beyond mere adornments, BRAINBOW offers messages of radical acceptance - towards yourself and others. We understand that the meaningful stuff can feel intolerably hard when you're in the thick of it. But BRAINBOW is that gentle reminder that after the storm, rainbows appear.

Core Values: Curiosity, authenticity, inclusion, compassion, and playfulness (with a dash of sass) define BRAINBOW's core values. We are open-minded, open-hearted, neuroaffirming, and proud allies of the LGBTQ+ and BIPOC communities.